Sans Superellipse Ibbow 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, industrial, modern, punchy, friendly, impact, clarity, modernity, approachability, blocky, rounded, compact, sturdy, high-impact.
A heavy, compact sans with soft, rounded corners and broadly squared curves that lean toward superelliptical forms. Strokes are thick and even, with large interior counters that keep letters open despite the weight. Terminals are mostly blunt, and curves on letters like C, G, O, and S read as rounded-rectangle arcs rather than perfect circles, giving the design a firm, engineered feel. Lowercase shapes are sturdy and simplified, with single-storey forms where present and short extenders, producing a dense, consistent rhythm in text.
Best suited to attention-grabbing headlines, posters, and bold brand statements where a compact, high-impact voice is needed. It can also work well on packaging and signage, and in apparel or sports-themed graphics where sturdy forms and clear silhouettes matter most.
The overall tone is assertive and workmanlike, with a contemporary friendliness coming from the rounded geometry. It feels bold and dependable rather than elegant, projecting straightforwardness and impact.
The design appears intended to deliver maximum visual presence with minimal ornament: a modern, rounded-rectangular sans that stays legible through wide counters and consistent stroke weight. Its geometry and compactness suggest a focus on strong, contemporary display typography that remains approachable.
At display sizes the design reads clean and graphic, while in longer lines the tight, chunky proportions create a strong typographic color. The numerals follow the same squared-round construction, helping headings and data feel cohesive.