Sans Normal Efrub 10 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, calm, friendly, technical, clarity, modernization, neutrality, efficiency, approachability, monoline, rounded, open apertures, airy, streamlined.
This typeface is a slanted, monoline sans with smooth, rounded construction and generous internal space. Curves are built from clean circular/elliptical geometry, while straight strokes stay even and crisp, producing a steady, low-tension rhythm. Counters are open and legible (notably in forms like C, S, e, and a), terminals are largely plain and unadorned, and joins stay simple without abrupt flare. Proportions feel horizontally relaxed, with rounded capitals and slightly compact lowercase features that keep word shapes tidy while remaining airy in text.
It fits well in user interfaces, dashboards, and product copy where a clean, contemporary texture is needed without heaviness. The slanted stance also makes it effective for emphasis in editorial layouts, marketing headlines, and presentation typography, while remaining restrained enough for navigation, labeling, and light signage.
The overall tone is contemporary and approachable, balancing a technical clarity with a gentle, human warmth from its rounded forms. The consistent slant adds forward motion without feeling aggressive, giving it a smooth, efficient voice well suited to modern interfaces and branding.
The design appears intended to deliver a modern italic sans that stays highly legible and unobtrusive, using rounded geometry and consistent stroke weight to create a smooth reading texture. It prioritizes clarity and contemporary polish over stylistic flourish, aiming for versatility across digital and print contexts.
Numerals follow the same streamlined, rounded logic and read clearly at a glance, with simple, open shapes and minimal ornamentation. The sample text shows even spacing and a consistent texture across lines, supporting comfortable reading at larger text sizes and in short passages.