Sans Normal Upliv 15 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, fashion, luxury, dramatic, refined, display impact, luxury tone, editorial styling, modern elegance, hairline, sharp, sleek, airy, crisp.
This typeface uses extremely thin hairlines set against heavier vertical strokes, creating a striking, poster-like rhythm. Curves are smooth and taut, with narrow apertures and tightly controlled joins, while terminals tend toward crisp, pointed or finely tapered ends. The overall silhouette feels tall and elegant, with a clear vertical emphasis and generous white space around counters and between strokes.
Best suited to display settings such as magazine headlines, lookbooks, luxury branding, and high-impact posters where its contrast can be appreciated. It also works well for upscale packaging and identity systems that need a sleek, refined voice, while longer text will benefit from larger sizes and ample spacing.
The tone is polished and high-end, with a cool, modern elegance that reads as fashion-forward and editorial. Its dramatic contrast and razor-fine details lend a sense of exclusivity and sophistication, while the clean construction keeps it contemporary rather than ornate.
The design appears intended to deliver a contemporary, high-fashion flavor through extreme stroke contrast and precise, minimal detailing. It prioritizes elegance and impact, aiming for a distinctive, premium presence in titles and brand-led typography.
The numerals echo the same contrast and fine detailing, with several figures relying on delicate hairline connections that become visually prominent at larger sizes. In text, the letterforms maintain a consistent, refined texture, but the thinnest strokes can appear fragile, making size and reproduction method especially important.