Sans Normal Meluw 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Moonlit Walk JNL' and 'Retail Price JNL' by Jeff Levine (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, playful, retro, punchy, cartoonish, sporty, impact, motion, fun, branding, display, rounded, slanted, heavy, compact, ink-trap-like.
A heavy, rounded sans with a pronounced forward slant and compact proportions. Letterforms are built from broad, low-contrast strokes with soft corners and frequent diagonal cuts that create wedge-like terminals. Counters are small and often circular, and several joins pinch inward, giving an ink-trap-like bite that adds texture to the silhouettes. Overall spacing reads tight and energetic, with a bouncy rhythm driven by the italic angle and chunky curves.
It performs best in large sizes where the chunky shapes and diagonal terminals can read clearly—headlines, posters, logo wordmarks, and packaging accents. It can also work for short, high-impact UI labels or badges, but the tight counters and heavy color make it less suited to long-form text.
The font conveys a lively, upbeat tone with a retro display feel. Its exaggerated weight, rounded shapes, and sharp diagonal shears suggest motion and fun, leaning toward a comic or sporty personality rather than a formal one.
The design appears intended to deliver maximum impact with a friendly, rounded construction while adding speed and attitude through an italic stance and sharply sheared terminals. The small counters and pinched joins prioritize a distinctive silhouette and strong presence in display settings.
Uppercase forms are assertive and blocky while lowercase keeps the same chunky construction, resulting in a consistently bold color on the page. Numerals follow the same slanted, cut-terminal logic, making them visually cohesive for headlines and short callouts.