Sans Normal Menon 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Aukim' and 'Nsai' by AukimVisuel and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, playful, retro, confident, impact, motion, attention, display, slanted, chunky, rounded, compact, punchy.
A heavy, right-slanted sans with a broad footprint and compact counters. Forms are built from rounded, bulb-like curves paired with crisp, angled cuts, producing a distinctive mix of softness and edge. Terminals tend to be sheared rather than flat, and joins are sturdy, giving the letters a dense, high-impact silhouette. The overall rhythm is tight and dark, with simplified inner spaces that stay legible at display sizes.
Best suited for headlines and short statements where impact and motion are desired, such as posters, sports-related branding, apparel graphics, and energetic packaging. It can also work for logos and wordmarks that benefit from a bold, rounded-angled signature, but the dense shapes suggest avoiding long text at small sizes.
The tone is bold and lively, with a sporty, poster-like assertiveness. Its rounded massing reads friendly and approachable, while the slanted stance and sharp notches add motion and attitude, creating a retro-leaning, attention-grabbing voice.
The design appears intended to deliver maximum presence with a forward-driving slant, combining rounded construction with angled cuts to feel both friendly and fast. It prioritizes graphic punch and recognizable letterforms for display use.
Several glyphs show stylized carving details (notably in curves like S and Q), adding personality without becoming decorative. Numerals are similarly chunky and dynamic, matching the forward-leaning momentum of the letters.