Sans Normal Omgoy 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Mirai' by GT&CANARY, 'Equip' by Hoftype, 'Brignell Sunday' by IB TYPE Inc., 'Altivo' by Kostic, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, pragmatic, sporty, impact, clarity, approachability, contemporary branding, fast reading, rounded, geometric, clean, sturdy, open.
A heavy, rounded sans with broadly proportioned capitals and smooth, geometric curves. Strokes are consistently thick with minimal contrast, and terminals are mostly flat or softly eased, giving counters a compact but open feel. Letterforms favor simple construction—circular bowls, straightforward joins, and stable verticals—while spacing reads generous enough to keep dense weights legible in short text. Numerals share the same robust, rounded build, with clear shapes and strong baseline presence.
Best suited to display roles where strong, simple shapes need to read quickly—headlines, posters, brand marks, packaging, and wayfinding-style signage. It can also work for short UI labels or callouts when a bold, approachable voice is desired, but its heavy color will dominate in long passages.
The overall tone is direct and contemporary, balancing friendliness from the rounded geometry with assertiveness from the strong weight. It feels energetic and practical rather than delicate, projecting clarity and confidence in headlines and labels.
The design appears intended as a versatile, high-impact sans that stays friendly through rounded geometry while maintaining strong readability through clean construction and open counters. It aims to provide a contemporary, no-nonsense voice for attention-grabbing typography.
Distinctive rounded forms in letters like C, G, O, and S emphasize a geometric rhythm, while angled strokes in A, V, W, X, and Y add a slightly sporty edge. Lowercase appears compact and sturdy, supporting high-impact copy without looking overly condensed.