Slab Contrasted Ihwi 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Archer' by Hoefler & Co. and 'Equip Slab' and 'Shandon Slab' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, retro, sporty, editorial, punchy, impact, momentum, legibility, nostalgia, slab serif, oblique, bracketed serifs, ink traps, rounded terminals.
A heavy, right-leaning slab serif with broad proportions and a compact, sturdy build. Strokes are largely even, with slight modulation and strongly bracketed slab serifs that read as chunky and supportive rather than sharp. Counters are open and generously sized for the weight, while joins and inner corners show subtle notches/ink-trap-like cut-ins that keep forms from clogging at display sizes. The italic construction is assertive and mechanical: rounded curves, firm horizontals, and a consistent, forward-tilting rhythm across capitals, lowercase, and numerals.
Best suited to display typography where impact and speed are desired: headlines, hero copy, posters, cover lines, branding marks, and packaging. The wide stance and heavy slabs also make it effective for sports and event graphics, short pull quotes, and signage where strong silhouettes matter more than dense text economy.
The tone is bold and energetic, mixing classic slab-serif solidity with an athletic, forward-driving slant. It feels assertive and slightly nostalgic—like headline typography from mid-century print or sports and product branding—while remaining clean and contemporary in its drawing.
The design intent appears to be a high-impact italic slab that delivers strong presence and fast-forward motion, while preserving legibility through open counters and reinforced serifs. It aims to bridge editorial and promotional uses with a sturdy, branded voice.
Lowercase forms appear compact and robust, with single-storey constructions where expected and a lively, slightly bouncy baseline texture created by the slant and wide letterforms. Numerals match the headline intent with thick strokes and clear silhouettes, designed to hold up in large, high-impact settings.