Sans Other Asdum 15 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Nanami Pro' and 'Nanami Rounded Pro' by HyperFluro; '2031' by Noir Typo; 'Futura Round SB', 'Futura Round SH', and 'Futura SH' by Scangraphic Digital Type Collection; 'Grold' and 'Grold Rounded' by Typesketchbook; and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, branding, playful, chunky, friendly, quirky, bouncy, attention, approachability, handmade feel, display impact, humor, rounded, soft corners, cut angles, cartoonish, irregular baseline.
A heavy, compact sans with soft, rounded outer corners and occasional crisp, angled cuts at joins and terminals. Strokes stay consistently thick, giving a sturdy, poster-like color, while counters are open enough to keep letters from clogging. The outlines show a gently uneven rhythm: several glyphs sit with slight tilts and off-kilter geometry, producing a hand-cut, collage-like feel rather than strict mechanical symmetry. Uppercase forms are broad and blocky, and lowercase maintains simple, single-storey shapes with straightforward bowls and minimal detailing.
Best suited for short, high-impact text such as posters, splashy headlines, packaging callouts, and playful branding. It can also work for titles and pull quotes where a friendly, attention-grabbing voice is desired; it is less suited to dense body text where its strong weight and lively irregularity may dominate.
The overall tone is upbeat and informal, with a deliberately imperfect stance that reads as humorous and approachable. Its chunky silhouettes and slight wobble suggest handmade signage, kids-oriented graphics, or energetic pop culture headlines rather than corporate restraint.
The design appears intended to deliver maximum visual punch with a friendly, handcrafted personality. By combining thick monoline strokes with rounded corners and slightly irregular stance, it aims to feel bold and approachable while staying highly legible at display sizes.
Diagonal joins and wedge-like cuts appear in places (notably in angular letters and some numerals), adding a subtle sharpness that contrasts with the generally rounded construction. Spacing appears generous in display settings, supporting clear, punchy word shapes at large sizes.