Sans Normal Orbul 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Hanley Pro' by District 62 Studio, and 'Mazot' and 'Salda' by Hurufatfont (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, playful, modern, chunky, impact, approachability, simplicity, brand voice, display clarity, rounded, geometric, blunt, compact, smooth.
A heavy, rounded sans with compact proportions and soft, circular curves paired with blunt terminals. Strokes are uniform and dense, creating solid silhouettes with minimal modulation, while counters stay open enough to keep letters readable at display sizes. The lowercase uses single-storey forms (notably a and g), with short ascenders/descenders and a sturdy, vertical rhythm. Numerals are bold and simple, with round bowls and strong, straightforward construction that matches the letterforms.
Best suited to headlines, logos, and short-form copy where strong impact and friendly character are needed. It will work well for packaging, signage, and digital promos that benefit from bold shapes and quick recognition, and can be effective for emphasis and UI callouts when used sparingly.
The overall tone is upbeat and approachable, with a stout, friendly presence that reads as contemporary and informal. Its weight and rounded geometry convey confidence and warmth, making it feel energetic without becoming sharp or aggressive.
The font appears designed to deliver maximum presence with a soft-edged, geometric personality—prioritizing bold clarity, simplified forms, and an approachable voice for contemporary display typography.
The design leans on broad curves and simplified joins, producing a consistent, poster-like texture in words and lines of text. The dot on i/j is prominent and round, reinforcing the bubbly, geometric character across the set.