Sans Normal Murah 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Code Next' by Fontfabric, and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, friendly, chunky, retro, attention grab, friendly display, retro boldness, logo ready, rounded, soft corners, bulky, compact counters, high impact.
This typeface uses heavy, rounded forms with a soft, inflated silhouette and minimal stroke modulation. Curves are broadly circular and terminals tend to be smoothly finished, giving letters a cushioned look rather than crisp, geometric sharpness. Counters are relatively tight and often near-circular, and joins are thick and sturdy, producing dense, dark word shapes. The overall width is generous with simple, blocky construction, and the figures follow the same robust, rounded rhythm for consistent texture in mixed text.
It performs best in display roles such as headlines, posters, and large-scale signage where its thick, rounded shapes remain clear and attention-grabbing. The friendly, high-impact tone also suits branding and packaging that needs an approachable, energetic presence, especially in short phrases or logotype-style applications.
The overall tone is bold and approachable, with a playful, almost cartoon-like friendliness. Its chunky proportions and rounded details feel retro and informal, prioritizing personality and immediacy over refinement.
The design appears intended to deliver maximum impact with a friendly, rounded voice—combining simple sans structures with inflated, heavyweight shapes for bold display typography that reads as fun and approachable.
In text settings the font creates strong, continuous black shapes, so spacing and counters become key to legibility at smaller sizes. The rounded punctuation and numerals reinforce the same soft, heavy voice, making the design feel cohesive in headlines and short bursts of copy.