Sans Normal Afkoj 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Chesna Grotesk' by Horizon Type (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, dynamic, neutral, techy, modern emphasis, functional clarity, system consistency, contemporary tone, oblique, geometric, rounded, open apertures, crisp.
A slanted sans with a clean, geometric skeleton and smoothly rounded curves. Strokes stay consistent and even, with minimal modulation, producing a steady texture across lines. Counters are fairly open and circular, terminals are crisp without decorative flaring, and the overall rhythm feels tidy and controlled. The lowercase is compact and upright in structure despite the slant, and numerals follow the same streamlined, slightly angled construction.
This font works well for interface typography, dashboards, and product UI where a clean sans texture is needed but a standard upright feels too static. It also suits branding, slide decks, and short editorial setting—especially for subheads, pull quotes, and callouts where the italicized motion can add emphasis without resorting to decoration.
The oblique stance adds motion and urgency while the simple, rounded construction keeps the tone neutral and contemporary. It reads as practical and direct, with a lightly “tech” sensibility that suits modern interfaces and brand systems.
It appears designed as a versatile, contemporary oblique sans that balances geometric clarity with smooth readability. The goal seems to be a dependable everyday voice with a built-in sense of momentum for emphasis, headings, and modern communication.
The shapes lean toward circular bowls and straightforward joins, giving the alphabet a cohesive, system-like feel. The slant is consistent across uppercase, lowercase, and figures, helping maintain a unified voice in running text.