Sans Normal Lonun 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Carnac' and 'Carnas' by Hoftype, 'Sana Sans' by Latinotype, and 'Agilita' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, energetic, modern, bold, impact, emphasis, motion, modern branding, display clarity, oblique, geometric, compact, heavy, clean.
A heavy, forward-leaning sans with compact proportions and rounded, geometric construction. Strokes stay broadly even, with softened curves and blunt terminals that keep counters open and forms sturdy. The rhythm is tight and punchy, with strong diagonals and slightly condensed-feeling lettershapes that emphasize momentum while maintaining clear silhouettes across caps, lowercase, and figures.
Best suited to short-form display use where impact matters: headlines, posters, brand marks, sports and fitness graphics, packaging callouts, and bold UI labels. The strong weight and oblique stance also make it effective for emphasis in promotional copy, though it will be most comfortable at medium-to-large sizes.
The overall tone is assertive and high-impact, with a dynamic slant that reads as energetic and action-oriented. Its solid, simplified shapes feel contemporary and functional, projecting confidence without decorative flair.
Likely designed to deliver a modern, energetic voice through a heavy weight and consistent geometric curves, prioritizing immediate legibility and visual punch. The slanted posture and compact spacing suggest a focus on motion and emphasis for contemporary branding and display typography.
The uppercase set is broad-shouldered and stable, while the lowercase maintains a pragmatic, single-storey feel in key shapes, reinforcing an industrial, no-nonsense texture. Numerals are robust and highly visible, designed to hold up at larger sizes and in high-contrast settings.