Sans Normal Lomun 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Carnac', 'Croma Sans', 'Foro Sans', and 'Orgon Plan' by Hoftype and 'Sana Sans' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, energetic, confident, retro, impact, motion, headline focus, brand punch, display clarity, oblique, rounded, compact, sturdy, slanted terminals.
A heavy, forward-leaning sans with rounded, slightly squarish curves and sturdy, low-contrast strokes. The forms are compact and tightly built, with broad bowls and short apertures that keep counters relatively enclosed at text sizes. Terminals are mostly clean and blunt, while diagonals and joins show an intentionally athletic slant that creates a strong sense of motion. Numerals and capitals maintain a consistent, dense texture, with italicized rhythm and a slightly condensed feel in many letters.
Well-suited for headlines, posters, and promotional messaging where a forceful, energetic presence is needed. It can work effectively for sports-themed branding, event graphics, and packaging callouts where the forward slant helps guide the eye and add momentum.
The overall tone is energetic and assertive, projecting speed and impact without becoming decorative. Its slanted stance and thick silhouettes evoke a sporty, headline-driven voice with a subtle retro advertising flavor.
The design appears intended to deliver a high-impact italic sans voice that feels fast, strong, and contemporary, while keeping letterforms simple and robust for display use. Its rounded construction and compact proportions prioritize punchy silhouettes and consistent texture over open, airy readability at small sizes.
In the sample text, the bold oblique texture produces a dark, continuous color and strong emphasis, especially in longer lines. Because of the compact apertures and dense counters, it reads best when given generous size, spacing, or short bursts of copy rather than fine-detail settings.