Sans Normal Atmaj 3 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Clear Sans Text' by Positype (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, branding, friendly, modern, clean, approachable, utilitarian, everyday utility, approachability, legibility, neutral modernity, rounded, soft terminals, open counters, even rhythm, humanist.
This sans serif shows rounded construction with softly tapered, subtly irregular stroke endings that keep the texture from feeling mechanical. Curves are smooth and generously open, with circular bowls and wide apertures that support clarity in both uppercase and lowercase. Proportions lean contemporary, with straightforward, unembellished forms and a steady, even color across lines of text. Numerals follow the same rounded logic, with simple shapes and consistent spacing that reads evenly in running copy.
It suits interface labels, short-to-medium passages, and general-purpose editorial settings where an unobtrusive, readable sans is needed. The rounded, open shapes also make it a good fit for wayfinding and product branding that benefits from a warm, accessible voice.
The overall tone is friendly and practical, combining a clean modern presence with a slightly human, handmade softness at the terminals. It feels approachable rather than corporate, and casual without becoming playful or quirky.
The design appears intended as a versatile everyday sans: simple, legible letterforms with softened details to add warmth while keeping a neutral, modern footprint. Its consistent rhythm and open shapes suggest a focus on comfortable reading and broad usability across print and screen.
Uppercase forms appear stable and simplified, while the lowercase maintains strong legibility through open counters and clear joins. The design avoids sharp corners and dramatic gestures, relying instead on smooth curves and understated detailing for a calm, readable texture.