Sans Normal Apgus 13 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Ploni' by AlefAlefAlef, 'Mirai' by GT&CANARY, 'Acherus Grotesque' by Horizon Type, 'Matteo' by Indian Type Foundry, '-OC Format Sans' and '-OC Pajaro' by OtherwhereCollective, and 'Contax Pro' by Type Innovations (names referenced only for comparison).
Keywords: ui text, web content, editorial, signage, presentations, neutral, modern, clean, friendly, corporate, versatility, readability, modernization, neutral voice, systematic design, geometric, round, open counters, high legibility, even rhythm.
A clean sans with geometric construction and softly rounded curves. Strokes are even and steady, with open apertures and generous internal counters that keep shapes clear at text sizes. The overall proportions feel balanced and straightforward, with round letters (like O/C/G) showing near-circular geometry and straight-sided forms (like E/F/H) staying crisp and uncluttered. Terminals are plain and unembellished, producing a consistent, low-contrast texture across lines of text.
This face is well suited to interface typography, web and app content, and general-purpose editorial layouts where clarity and consistent rhythm are priorities. It also works for signage and wayfinding at medium sizes thanks to its open forms, and for presentations or corporate communications where a neutral, modern sans is desired.
The tone is contemporary and dependable, projecting clarity and approachability rather than personality-driven flair. Its smooth curves and restrained forms read as calm and functional, giving a professional, broadly usable voice suited to modern interfaces and brand systems.
The design appears intended as a versatile, geometric everyday sans: clear, even, and unobtrusive, optimized to read smoothly in continuous text while remaining crisp and contemporary in headings.
The numeral set follows the same geometric logic, with rounded bowls and simple joins that match the letters. Overall spacing and letterfit appear even in the sample text, contributing to a stable, readable paragraph color.