Sans Normal Apgus 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Reyhan' by Plantype, 'SK Reykjavik' by Salih Kizilkaya, 'Metro Sans' by Studio Few, 'Mundial Narrow' by TipoType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, branding, modern, neutral, clean, friendly, functional, versatility, clarity, neutrality, modernity, geometric, rounded, crisp, open, even.
A clean sans serif with predominantly geometric construction and smooth, rounded curves. Strokes are even and consistent, with straightforward terminals and minimal modulation. The uppercase set reads stable and efficient, with wide, open counters (notably in C, O, G) and simple, squared-off horizontals in E and F. Lowercase forms are compact and readable with single-storey a and g, a gently curved shoulder on r, and a short crossbar on t, producing a clear, contemporary rhythm in text. Numerals are plain and legible, with an oval 0, a straightforward 1, and open, rounded bowls in 6/8/9.
Well-suited to interface copy, product and web typography, and general-purpose editorial use where clarity and consistency are priorities. The straightforward letterforms and open counters also make it a solid choice for signage and presentation graphics, and for brand systems seeking a modern but not overly stylized sans.
The overall tone is modern and matter-of-fact, balancing neutrality with a subtle friendliness from its rounded shapes and open apertures. It feels designed to stay out of the way, supporting content with a calm, contemporary voice rather than calling attention to itself.
The design appears intended as a versatile, contemporary workhorse sans: simple geometry, steady rhythm, and high legibility in continuous text. Its restrained detailing suggests a focus on broad usability across both display sizes and everyday reading contexts.
Spacing appears even and predictable, helping the font hold up in multi-line settings. The mix of squared details and rounded bowls creates a practical, slightly geometric flavor that remains approachable in longer passages.