Sans Normal Amgav 15 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor' and 'BR Shape' by Brink and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, modern, clean, neutral, friendly, legibility, versatility, neutrality, modernity, open apertures, even rhythm, geometric, rounded terminals, minimal.
A clean, contemporary sans with largely geometric construction and smooth, circular bowls. Strokes remain even and consistent, with minimal modulation and crisp joins. Counters are open and well-defined, and the curves feel controlled rather than calligraphic. Proportions read slightly expansive, giving letters and numerals generous internal space and a steady, even texture in paragraphs.
This font suits interface copy and product UI where clarity and consistent rhythm are important, and it performs well for general body text and editorial layouts at comfortable reading sizes. Its clean geometry also works for contemporary branding systems and straightforward signage where a neutral, modern voice is desired.
The overall tone is modern and neutral, with a friendly clarity that avoids both severity and overt personality. Its straightforward shapes and balanced spacing feel functional and contemporary, lending a calm, accessible voice to text.
The design appears intended as a versatile, all-purpose sans that prioritizes legibility and visual calm. Its geometric underpinnings and even color suggest a goal of dependable performance across headings and text, with a modern, unobtrusive character.
Round characters like O, Q, and 0 are notably circular and stable, while diagonals in A, V, W, X, and Y are clean and decisive. The lowercase maintains simple, readable forms with clear differentiation between similar shapes, supporting a uniform rhythm across mixed-case settings.