Sans Normal Akrar 1 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Motiva Sans' by Plau and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, signage, packaging, branding, posters, friendly, modern, clean, approachable, confident, clarity, versatility, modernity, approachability, geometric, rounded, open counters, high contrast-free, sturdy.
A solid, geometric sans with smooth, round curves and evenly weighted strokes. Letterforms are built from clear circular and elliptical shapes, with open apertures and generous counters that keep the texture readable even at heavier sizes. Terminals are clean and unadorned, and curves connect with minimal modulation, producing a steady rhythm across upper- and lowercase. Figures are straightforward and sturdy, matching the letters’ broad, simple proportions.
This font performs well in UI text, dashboards, and product surfaces where bold, clean forms support quick scanning. It also suits signage and wayfinding thanks to its open counters and straightforward shapes. At larger sizes it works for branding, packaging, and poster headlines that benefit from a friendly geometric voice.
The overall tone is contemporary and approachable, with a friendly roundness that feels calm rather than rigid. Its confident, uncomplicated shapes read as practical and direct, suited to modern interfaces and brand systems that want clarity without sharpness.
The design appears intended to provide a robust, no-nonsense sans with geometric construction and a softened, rounded presence. It prioritizes legibility and consistency while keeping a contemporary character that feels welcoming rather than severe.
The design emphasizes clarity through large inner spaces and simple joins, giving it a slightly playful softness while retaining a professional, utilitarian structure. The lowercase has a compact, efficient feel, while the caps present a stable, geometric presence.