Slab Square Siki 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Jolly Good Proper Serif' by Letradora (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, book covers, playful, retro, friendly, punchy, quirky, attention, warmth, nostalgia, impact, approachability, chunky, blocky, bracketed serifs, soft corners, ink-trap hints.
A heavy, slab-serif display face with chunky, compact letterforms and squared-off terminals. Strokes are largely low-contrast and uniform, with broad, block-like serifs that read as sturdy and slightly bracketed rather than razor-sharp. Counters are fairly open for the weight, while joins and corners show subtle softening that gives the shapes a printed, slightly worn feel. Proportions vary noticeably across glyphs, creating a lively rhythm in words and an energetic texture in paragraphs.
Best suited to headlines, posters, and brand moments where a strong, characterful slab presence is needed. It can work well for packaging and cover typography, as well as short editorial callouts, where its dense color and lively proportions help text stand out.
The overall tone is playful and nostalgic, evoking bold editorial headlines and mid-century poster lettering. Its bouncy, slightly irregular rhythm feels approachable and humorous rather than formal or corporate, adding character without becoming overly decorative.
The design appears intended to deliver a bold slab-serif voice with a friendly, retro-leaning personality, balancing sturdy geometry with subtle softening for an approachable, print-like presence.
Numerals and capitals share the same chunky, confident stance, and the overall color on the page is dense and attention-grabbing. The serif treatment and softened geometry keep the texture from feeling mechanical, making it read more like expressive print than rigid signage.