Script Purif 2 is a bold, very narrow, very high contrast, italic, short x-height font.
Keywords: packaging, social media, greeting cards, invitations, logos, playful, friendly, whimsical, crafty, casual, handcrafted feel, expressive display, brand warmth, modern calligraphy, signature accent, brushy, bouncy, rounded, calligraphic, looped.
A lively brush-script with a pronounced slant and strong stroke-contrast between thick downstrokes and hairline connectors. Letterforms are narrow and tall with rounded terminals, occasional teardrop-like ends, and gently irregular edges that suggest a hand-painted tool. The rhythm is bouncy and loosely cursive: many characters connect naturally, while some capitals stand more independently with swooping entry strokes. Counters are compact, ascenders rise high, and descenders often curl into loops, creating an animated vertical texture.
Works best for short to medium display copy where its contrast and energetic joins can shine—such as product packaging, café or boutique branding, social posts, greeting cards, and informal invitations. It can also serve as a signature-style accent alongside a simpler companion font for longer information.
The overall tone is upbeat and personable, balancing casual hand-lettering charm with a slightly polished, calligraphic flow. It feels inviting and expressive—more like a handwritten note or boutique label than a neutral text face.
The design appears intended to mimic modern brush calligraphy in a compact, vertically lively script, emphasizing expressive strokes, charming loops, and an approachable handcrafted personality for decorative typographic use.
Uppercase shapes show more stylistic variety and flourish than the lowercase, which maintains a consistent cursive cadence. Numerals follow the same brush logic, mixing firm stems with delicate curves for a cohesive, hand-drawn look.