Sans Normal Logak 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Crossten' by Horizon Type, 'Neue Reman Sans' by Propertype, and 'Drystick Geo Grotesk' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, friendly, energetic, impact, motion, emphasis, modernity, approachability, rounded, oblique, geometric, compact, smooth.
A heavy, oblique sans with rounded, geometric construction and broad, smooth curves. Strokes are monolinear with minimal contrast, producing dense silhouettes and sturdy counters. The overall rhythm is compact and forward-leaning, with tight apertures in letters like S and G and a generally chunky, high-impact texture. Numerals follow the same robust, rounded logic, reading clearly at display sizes.
Best suited for headlines, hero text, posters, and bold brand statements where a strong, energetic presence is needed. It also fits sporty or youth-oriented identities, packaging callouts, and short bursts of copy where the slant can add emphasis without sacrificing clarity.
The font conveys an energetic, assertive tone with a friendly edge thanks to its rounded shapes and steady weight. Its rightward slant adds momentum, suggesting speed and emphasis, while the thick forms keep the voice bold and direct.
The design appears intended to deliver maximum impact with a smooth, rounded sans voice, pairing a strong weight with an oblique stance to create motion and urgency. Its simplified, geometric forms prioritize legibility at larger sizes and a consistent, high-density typographic color.
The oblique angle is consistent across caps and lowercase, giving text a continuous sense of motion. Round letters (O, C, Q) feel especially circular and solid, while diagonals (K, V, W, X) are built with thick, stable joins that maintain an even color in lines of text.