Sans Normal Lidut 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Marselis' by FontFont, 'Muller Next' by Fontfabric, 'Interval Next' by Mostardesign, 'Marble' by URW Type Foundry, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, bold, modern, punchy, attention, momentum, impact, modernity, display, slanted, rounded, soft corners, compact, high impact.
A heavy, right-slanted sans with smooth, rounded contours and broadly proportioned bowls. Strokes are thick and even, with minimal modulation, and terminals tend to finish with subtly softened corners rather than sharp cuts. The letterforms lean into compact, sturdy silhouettes, with generous counters in round letters (like O and Q) and a strong, graphic presence in diagonals (V, W, X, Y). Numerals match the same robust, forward-leaning construction for consistent texture across mixed text.
This font is well suited to headlines, posters, and branding where a strong, energetic voice is needed. It works particularly well for sports-related graphics, promotions, packaging, and short calls-to-action, and it can hold up in mixed alphanumeric settings such as event titles, product names, and signage.
The overall tone is assertive and kinetic, conveying speed and momentum without feeling harsh. Its rounded construction keeps the weight friendly and approachable, giving it a contemporary, sporty attitude that reads as confident and attention-grabbing.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans structure, using a pronounced slant and rounded geometry to suggest motion while maintaining sturdy, legible silhouettes.
At display sizes the dense strokes create a tight, dark color, while the consistent slant produces a continuous forward rhythm in words. The shapes prioritize impact and stability over fine detail, making the style feel built for bold, headline-driven typography.