Sans Normal Wakev 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, posters, packaging, headlines, signage, friendly, retro, informal, playful, approachable, approachability, personality, retro warmth, display clarity, informal tone, rounded, soft, humanist, quirky, bouncy.
A rounded, soft-edged sans with subtly uneven stroke behavior that gives the letters a hand-drawn, humanist feel. Curves are generous and open, terminals are mostly blunt with slight flare in places, and joints/arches lean toward smooth, simplified geometry rather than sharp construction. Proportions are lively: capitals are broad and stable, lowercase forms are compact with clear counters, and the overall rhythm reads slightly bouncy due to small variations in curvature and stroke swelling. Numerals follow the same rounded, informal model, with clear, simple silhouettes intended to hold up in display sizes.
Well-suited for branding and identity work that wants warmth and approachability, as well as posters, packaging, and signage where rounded forms and clear silhouettes read quickly. It also works effectively for short headlines and pull quotes, especially in contexts aiming for a retro or handcrafted atmosphere.
The font conveys an approachable, slightly nostalgic tone—casual and friendly without becoming cartoonish. Its gentle irregularities add warmth and personality, making it feel more conversational than corporate. Overall it suggests a relaxed, retro-leaning voice suited to upbeat messaging.
The design appears intended to deliver a friendly, modernized-retro sans voice: clean enough for practical use, but with intentional softness and mild irregularity to avoid a sterile feel. It prioritizes distinctive, rounded letterforms and an upbeat rhythm for expressive display typography.
The design relies on open apertures and sturdy bowls for clarity, while distinctive curved strokes (notably in letters like S, J, and the diagonals in K/X) add character. The sample text shows an even color in longer lines, though the lively shapes keep it more expressive than neutral.