Sans Normal Asrej 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, editorial, signage, modern, clean, friendly, neutral, tech, versatility, clarity, modernity, neutrality, simplicity, geometric, rounded, open, crisp, minimal.
A clean sans with a geometric, circle-driven construction and consistent, even stroke weight. Curves are smooth and broadly rounded, while terminals are mostly flat and straightforward, creating crisp joins and stable silhouettes. Proportions feel balanced with generous counters and open apertures, and the lowercase shows simple, highly legible forms (notably single-storey shapes for a and g). Numerals are clear and functional, with a plain, easily distinguishable set that matches the overall restraint.
Well-suited to user interfaces, product copy, and informational design where clarity at a range of sizes matters. Its geometric calm also works for modern branding and headlines, and it stays readable in longer editorial passages thanks to open counters and an even texture.
The tone is contemporary and approachable, aiming for clarity over personality. Its rounded geometry gives it a friendly softness, while the disciplined spacing and clean terminals keep it feeling professional and system-like.
The likely intention is a versatile, contemporary sans that reads cleanly across both display and text contexts. By emphasizing simple geometry, open forms, and restrained detailing, it aims to be a dependable, modern workhorse for digital and print communication.
The design relies on simple, repeatable shapes and steady rhythm, which helps maintain consistency across mixed-case settings and longer text. Round letters like O and C appear especially smooth and prominent, reinforcing the geometric character.