Sans Normal Esko 7 is a very light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, ui titles, packaging, futuristic, minimal, airy, tech, modernize, streamline, brand voice, display clarity, monoline, rounded, geometric, open counters, expanded width.
A monolinear sans with distinctly rounded, geometric construction and generously expanded proportions. Strokes stay even throughout, with soft corners and oval/elliptical bowls that create a clean, streamlined rhythm. Apertures are open and counters are roomy, while joins remain simple and mechanical, favoring smooth curves over calligraphic modulation. The overall spacing feels relaxed, emphasizing horizontal breadth and clarity in large settings.
Best suited to headlines, logotypes, and brand systems where a clean, futuristic voice is desired. It can work well for UI titles, product naming, and packaging where spacious letterforms and rounded geometry help create a modern, approachable technology aesthetic. In longer text, it is likely to be more effective at larger sizes where its thin stroke and wide proportions remain comfortably legible.
The face projects a sleek, futuristic tone—cool, controlled, and intentionally minimal. Its wide stance and rounded forms evoke a contemporary, tech-forward sensibility that feels light and spacious rather than loud or heavy.
The design appears intended to deliver a contemporary geometric sans that feels lightweight and spacious, with rounded, engineered forms for a modern display look. Its consistent stroke and softened geometry suggest a focus on clean reproduction and a distinctive, tech-leaning identity.
Several letterforms lean toward stylized geometric simplification (notably the rounded bowls and streamlined terminals), giving the alphabet a slightly custom, display-oriented flavor. Numerals follow the same rounded, monoline logic, with smooth, continuous curves and an overall emphasis on horizontal balance.