Sans Superellipse Otrah 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, techno, industrial, sci-fi, arcade, futuristic, display impact, futuristic feel, modular system, branding voice, rounded corners, squared curves, geometric, modular, blocky.
A heavy, geometric sans built from rounded-rectangle and superellipse-like forms. Strokes are consistently thick with minimal modulation, and corners are softened rather than sharp, producing a squared-yet-rounded silhouette across the set. Counters tend to be compact and rectangular, apertures are often narrow, and terminals are clean and flat, giving the design a modular, constructed feel. The overall rhythm is tight and sturdy, with distinctive, engineered shapes in letters like M, W, and R and numerals that echo the same rounded-corner geometry.
It performs best in display settings such as headlines, posters, logos, and packaging where its geometric character can be a primary visual cue. It can also work well for interface labels, wayfinding, or product markings when set at sizes large enough to preserve the tight counters and narrow apertures.
The font projects a utilitarian, machine-made tone with strong sci‑fi and arcade signage associations. Its compact, squared curves and dense black mass feel confident and technical, leaning toward a retro-futurist, display-oriented voice rather than a neutral text companion.
The design appears intended to deliver a sturdy, futuristic sans with a clearly modular construction, emphasizing rounded-rect geometry and consistent stroke weight. It prioritizes impact and a tech-forward personality, aiming for strong presence and recognizability in contemporary and retro-digital themed layouts.
The rounded-square construction stays highly consistent between uppercase, lowercase, and figures, which helps the font read as a cohesive system. Some letterforms rely on small openings and tight internal space, which can increase visual density in longer lines and favor larger sizes or short bursts of text.