Sans Normal Afloh 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'AG Royal' by Berthold, 'Passenger Sans' by Indian Type Foundry, and 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, signage, sporty, urgent, confident, dynamic, modern, impact, momentum, clarity, modernity, utility, oblique, geometric, rounded, clean, compact.
A slanted, geometric sans with sturdy strokes and smooth, round counters. Curves are broadly elliptical and terminals are clean and unadorned, giving the letters a crisp, contemporary silhouette. Proportions feel compact and forward-leaning, with consistent stroke behavior across caps, lowercase, and numerals; the digit set follows the same rounded, utilitarian construction for a cohesive rhythm in text and display.
Well-suited to punchy headlines, posters, and branding where a modern, fast-moving voice is desired. The sturdy, simplified shapes also make it a practical option for short UI labels, signage, and event graphics that need to stay clear at a glance.
The overall tone is energetic and assertive, with a forward motion that reads as active and performance-oriented. It feels contemporary and functional, projecting clarity and confidence rather than delicacy or ornament.
The design appears aimed at delivering a streamlined, high-impact sans with an athletic, forward-leaning stance. Its restrained detailing and consistent geometry suggest an emphasis on clarity and contemporary versatility in prominent text settings.
The oblique angle is pronounced enough to create momentum in headlines while still keeping individual letterforms clearly separated. The rounded geometry helps maintain friendliness and legibility, balancing the strong, condensed-feeling presence of the slant.