Sans Normal Ibbih 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, editorial, friendly, casual, approachable, playful, contemporary, human warmth, casual voice, approachable text, everyday branding, rounded, soft, handwritten, informal, bouncy.
A slanted, monoline sans with rounded terminals and gently simplified forms. Strokes keep an even thickness and smooth curvature, creating soft joins and open counters. The letterforms lean consistently forward and show subtle irregularities in width and rhythm that read as human rather than mechanical, while still maintaining clear, legible silhouettes. Figures follow the same rounded, lightly bouncing construction, with simple, open shapes and minimal detailing.
Well-suited to brand accents, packaging copy, posters, and social media graphics where an approachable, informal tone is desirable. It also works for short-to-medium editorial passages, pull quotes, and headings where a friendly slanted voice can add warmth without sacrificing legibility.
The overall tone is relaxed and personable, with a handwritten ease that feels warm and conversational. Its gentle curves and slight liveliness give it a friendly, everyday character rather than a formal or corporate voice.
The design appears intended to bridge clean sans-serif structure with a handwritten, conversational feel. By pairing consistent slant and rounded terminals with simplified, open shapes, it aims to deliver an easygoing italic voice that remains readable in both display and text settings.
Spacing appears comfortable and even in text, supporting continuous reading while preserving the font’s casual cadence. The construction favors clarity over precision, using rounded ends and simple geometry to keep the texture light and welcoming.