Sans Normal Idnem 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: packaging, posters, headlines, branding, social media, friendly, casual, playful, approachable, handwritten, human touch, casual clarity, friendly branding, handwritten feel, rounded, soft, bouncy, informal, slanted.
A rounded, monoline sans with a consistent rightward slant and softly tapered stroke terminals. Forms are built from simple curves with generous rounding at joins, producing an even, steady texture. Counters are open and circular, with single-storey lowercase shapes and a slightly bouncy baseline feel that suggests quick, natural pen movement while staying clean and legible. Numerals and capitals follow the same soft geometry, keeping the overall rhythm smooth and cohesive.
This font suits packaging, posters, and short-to-medium headlines where a friendly voice is needed. It also works well for branding systems that want an informal, human touch—such as cafés, lifestyle products, kids’ materials, or upbeat social media graphics—while remaining readable at comfortable text sizes.
The overall tone is warm and easygoing, with a conversational, handwritten energy. Its smooth curves and gentle slant feel personable and light, leaning more toward friendly informality than precision or authority.
The design appears intended to provide a clean, modern handwritten impression: simple, rounded shapes with an italicized flow that feels natural and personable without becoming messy or overly stylized.
Letterforms favor simplified construction over strict geometric symmetry, which adds charm and motion in text. The slant is noticeable but controlled, and the rounded terminals help prevent dark, sharp spots in longer passages.