Sans Normal Vumed 7 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'DIN 2014' by ParaType, 'Core Sans N SC' and 'Core Sans NR' by S-Core, 'Nu Sans' by Typecalism Foundryline, and 'Expressway' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, compact, modern, punchy, approachable, space saving, high impact, legibility, modern warmth, rounded, soft corners, high contrast counter, tight spacing, sturdy.
A compact, heavy sans with broadly rounded contours and softened terminals. Strokes read as consistently thick, producing sturdy shapes with generous, open counters that keep the dense weight readable. Curves are smooth and somewhat squared-off, giving letters a crisp, contemporary silhouette while avoiding sharp corners. Proportions are condensed, with tight sidebearings and a rhythm that favors verticality and compact word shapes; numerals and capitals follow the same robust, rounded construction for a consistent texture.
Best suited for short to medium-length setting where impact is important, such as headlines, posters, brand marks, packaging, and signage. Its compact width helps fit more characters into limited space, while the open counters and rounded forms keep display copy readable at larger sizes.
The overall tone is friendly and contemporary, with a confident, punchy presence. Rounded details soften the mass of the letterforms, making it feel approachable rather than aggressive, while the condensed build adds energy and urgency suited to attention-grabbing typography.
The design appears intended to deliver a bold, space-efficient voice that remains friendly and legible. By combining condensed proportions with rounded, softened geometry, it aims to provide modern display utility without feeling harsh or overly technical.
In text, the font creates a dark, even color with clear interior spaces that help maintain legibility despite the dense weight. The rounded joins and terminals contribute to a cohesive, polished feel that stays consistent across uppercase, lowercase, and figures.