Sans Normal Efmew 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, wayfinding, presentations, modern, clean, approachable, dynamic, technical, clarity, legibility, contemporary tone, efficient reading, italic emphasis, humanist, slanted, open apertures, airy, rounded.
A slanted sans with smooth, rounded construction and gently modulated curves. Strokes stay even and restrained, with open counters and clear apertures that keep letters from clogging at text sizes. Terminals read mostly clean and softly finished rather than sharply cut, giving the forms a contemporary, humanist feel. Proportions are balanced and upright in structure despite the italic slant, with straightforward capitals and compact, legible numerals.
Well-suited for interface copy, product and tech communications, and general editorial use where a contemporary italic voice is needed. It can also work for branding and headings that want motion and polish without high contrast or decorative details.
The overall tone is modern and easygoing, with a subtle forward motion from the slant that feels active without becoming expressive or ornamental. It suggests clarity and efficiency, while the rounded geometry keeps it friendly rather than severe.
The design appears intended to provide a clear, modern italic companion for everyday typography—prioritizing legibility, open forms, and an unobtrusive texture while maintaining a lively, forward-leaning rhythm.
In running text, the rhythm is smooth and even, with consistent spacing and a calm texture. Curved letters like C, O, S, and e appear especially fluid, while diagonals (K, V, W, X) keep a crisp, contemporary edge.