Sans Superellipse Osloz 9 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'ITC Franklin' and 'ITC Franklin Gothic LT' by ITC, 'Latino Gothic' by Latinotype, 'PG Gothique' by Paulo Goode, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, compact, industrial, sporty, punchy, high impact, space saving, modern utility, brand presence, blocky, condensed, sturdy, geometric, square-round.
A heavy, compact sans with squared-off curves and rounded-rectangle (superellipse) construction. Strokes are uniformly thick with minimal modulation, producing dense counters and a strong, poster-like color on the page. Proportions are tight and vertically economical, with short extenders and a relatively contained lowercase set that reads cleanly at larger sizes. Terminals are mostly blunt and straight, and the overall rhythm favors sturdy verticals and simplified joins, giving letters a crisp, engineered feel.
Best suited to headlines, short statements, and display typography where high impact and space efficiency matter. It works well for branding and packaging that benefit from a strong, compact wordmark, as well as signage or labels that need sturdy shapes and quick recognition at larger sizes.
The tone is assertive and no-nonsense, with a contemporary, industrial energy. Its dense shapes and tight spacing cues convey strength and urgency, making it feel suited to high-impact messaging rather than delicate or literary settings.
The design appears intended to deliver maximum visual weight in a confined horizontal footprint, using geometric, squared-rounded forms to keep the texture consistent and modern. It prioritizes bold presence and straightforward legibility over finesse, aiming for a strong graphic voice.
Round letters (like O/C/G) appear more squared than circular, helping maintain a consistent, compact texture. Numerals are equally robust and legible, and punctuation such as the apostrophe is simple and utilitarian, reinforcing the functional, sign-like personality.