Sans Superellipse Higan 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'CF Blast Gothic' by Fonts.GR, 'Kuunari' by Melvastype, 'Smart Sans' by Monotype, and 'Nimbus Sans L' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, industrial, condensed, authoritative, retro, space saving, impact, display strength, graphic uniformity, blocky, compact, heavy, square-round, sturdy.
A compact, heavy sans with tall proportions and tightly controlled spacing. Curves are built from rounded-rectangle geometry, giving bowls and counters a squared-off, superelliptical feel rather than true circles. Terminals are predominantly flat and blunt, with minimal modulation and a consistent, high-impact stroke presence. The lowercase shows a large x-height with short ascenders/descenders, keeping words dense and rectangular in silhouette.
This face performs best in short, high-impact settings such as headlines, posters, signage, and bold brand marks where a dense, condensed texture is desirable. It can also work for packaging or labels that need maximum presence in limited horizontal space, especially in all-caps or tight display copy.
The overall tone is forceful and utilitarian, with a poster-like loudness that reads as direct and no-nonsense. Its squared curves add a subtle retro-industrial flavor, balancing friendliness with a strong, engineered presence.
The design appears intended to deliver maximum visual weight and economy of space while maintaining a coherent, rounded-rectangle construction. Its forms prioritize clarity at display sizes and a strong, compact word shape suited to emphatic messaging.
The numerals and caps maintain the same compact rhythm, producing even, dark typographic color in lines of text. Round letters like O/C/S appear more squarish and compressed, reinforcing the font’s blocky texture and headline-first personality.