Sans Normal Lanis 18 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry, 'Resist Sans' by Groteskly Yours, 'Allrounder Grotesk' by Identity Letters, 'Malnor Sans' by Sikifonts, 'Atyp' and 'Atyp BL' by Suitcase Type Foundry, and 'Lens Grotesk' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, punchy, confident, modern, impact, energy, modernity, clarity, display strength, oblique, rounded, chunky, compact counters, high impact.
A heavy, oblique sans with broad proportions and rounded, softly squared outlines. Strokes stay largely uniform, producing dense black shapes with compact interior counters and sturdy joins. Curves are smooth and geometric, while terminals are clean and blunt, giving letters a tight, efficient silhouette. Spacing appears straightforward and even, supporting strong blocky word shapes at display sizes.
Best suited for headlines, posters, and punchy branding where a strong typographic voice is needed. It also fits sports and active-lifestyle graphics, product packaging, and bold editorial callouts, especially when set large or with generous tracking to keep counters from closing in.
The overall tone is energetic and assertive, with a forward-leaning slant that reads as active and driven. Its thick, compact counters and wide stance convey confidence and immediacy, making it feel contemporary and performance-oriented rather than delicate or formal.
Likely designed to deliver maximum impact with a clean, modern construction and a sense of motion from the oblique stance. The emphasis appears to be on bold legibility and a consistent, solid typographic color for attention-grabbing display work.
The numerals share the same bold, rounded construction and maintain consistent color across mixed text. The oblique angle is prominent enough to add motion without turning into a script-like feel, keeping the texture firmly in the sans display territory.