Sans Normal Pemid 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Posterama' by Monotype, and 'Hoxton Samuels' by Samuelstype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, impact, approachability, display, retro flavor, rounded, soft corners, bulky, bubbly, compact counters.
A heavy, rounded sans with thick, even strokes and softened terminals throughout. Curves are built from broad circular forms, while joins and corners are gently blunted rather than sharp, giving the alphabet a solid, cushiony silhouette. Counters are relatively tight for the weight, and apertures tend to be small, producing a dense, high-impact texture in words. Uppercase forms feel sturdy and geometric, while the lowercase stays simple and compact, with a single-storey “a” and “g” and short, blocky extenders.
Best suited to display applications where strong silhouette and friendliness are desirable—such as headlines, posters, brand marks, packaging, and attention-grabbing signage. It can work for short UI labels or badges when a bold, welcoming tone is needed, but the dense counters suggest avoiding long passages at small sizes.
The overall tone is warm and approachable, with a toy-like, poster-friendly presence. Its rounded geometry and compact interiors read as cheerful and slightly retro, leaning toward fun, informal messaging rather than precision or austerity.
The design appears intended to deliver maximum visual weight with an approachable, rounded voice—prioritizing bold presence, simple construction, and consistent, geometric curves for high-impact display typography.
The numerals follow the same inflated geometry, with bold, closed shapes and small interior counters that keep figures visually consistent at display sizes. The rhythm in text is tight and dark, emphasizing mass and silhouette over fine detail, which helps it hold together in short headlines and punchy phrases.