Sans Normal Okkad 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' and 'BR Shape' by Brink, 'Sharp Sans' by Monotype, 'Goga' by Narrow Type, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, utilitarian, clarity, impact, modernity, versatility, geometric, rounded, monoline, open apertures, large counters.
A robust geometric sans with monoline strokes and generously rounded curves. The forms feel built from circles and straight segments, producing smooth bowls and broad, open counters. Terminals are mostly clean and squared, while joins stay simple and sturdy, giving letters a stable, even rhythm. Proportions are balanced with a moderate x-height and clear distinctions in key shapes, and the numerals match the overall solidity with straightforward, highly legible constructions.
Best suited to headlines and display typography where a strong, clean silhouette is needed, such as posters, branding systems, signage, and packaging. The even stroke and open interior spaces also make it workable for short blocks of text in UI or editorial callouts where a bold, modern tone is desired.
The overall tone is modern and approachable, pairing a friendly roundness with a confident, no-nonsense presence. It reads as contemporary and practical rather than decorative, with a voice that feels direct and dependable.
The design appears intended to provide a clear, contemporary sans with geometric simplicity and a friendly roundness, delivering high impact without relying on ornament. It prioritizes straightforward construction and strong legibility for prominent, attention-grabbing settings.
In text, the heavy color creates strong emphasis and maintains clarity through open shapes and restrained detailing. The round letters (such as O/C/G) establish the family’s geometric character, while straight-sided forms keep the texture steady and consistent across lines.