Sans Normal Okrur 4 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Artegra Sans' by Artegra, 'Branden' by Craft Supply Co, 'Quiet Sans' by Dharma Type, 'Aestetico' by Latinotype, and 'Copihue' by Letritas (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, modern, friendly, confident, clean, approachable, clarity, modern branding, strong presence, general-purpose display, functional ui, geometric, rounded, high x‑clarity, even rhythm, closed apertures.
A heavy, geometric sans with smooth, rounded curves and largely uniform stroke thickness. Letterforms are compact and sturdy, with broad bowls and a straightforward, constructed feel rather than calligraphic modulation. Terminals are clean and mostly square-cut, while curved joins stay soft and consistent, creating a cohesive, dense texture in text. The uppercase reads stable and architectural; the lowercase is simple and utilitarian, with tight apertures and minimal ornamentation.
Best suited to headlines and display roles where a strong, clean presence is needed—logos, brand wordmarks, posters, and packaging. It also works well for UI labels and short blocks of text where bold clarity and a consistent rhythm are priorities.
The overall tone is modern and approachable, projecting confidence without feeling aggressive. Its rounded geometry and solid color give it a friendly, contemporary voice suited to straightforward communication and branding that wants to feel accessible.
The design appears intended to deliver a straightforward geometric sans voice with strong legibility at larger sizes and a contemporary, friendly character. Its emphasis on uniform strokes and rounded construction suggests a focus on dependable, versatile display typography rather than expressive or highly stylized letterforms.
The figures are rounded and sturdy, matching the letters’ weight and curvature for consistent color across mixed alphanumeric settings. In paragraph-like lines, the texture remains even and compact, with clear shapes that favor bold, high-impact reading over airy delicacy.