Sans Normal Abbuj 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, infographics, modern, clean, dynamic, approachable, technical, clarity, modernization, emphasis, utility, neutrality, oblique, geometric, rounded, open counters, crisp terminals.
A slanted sans with smooth, largely geometric construction and consistently rounded curves. Strokes are even and straightforward, with open apertures and clean, unembellished terminals that keep the letterforms legible at a glance. The rhythm is steady and contemporary, with broad circular forms (notably in C, O, and Q) and simple, angular joins in letters like N, V, and W. Figures are clear and utilitarian, matching the same streamlined, oblique structure as the letters.
Well-suited to user interfaces, dashboards, and data-heavy layouts where a clean oblique sans can add emphasis without sacrificing clarity. It also works for contemporary branding, posters, and short headlines that benefit from a subtle sense of motion. The straightforward numerals make it a good fit for labeling, charts, and wayfinding-style applications.
The overall tone feels modern and efficient, with an energetic forward lean that reads as active and contemporary rather than decorative. Its restrained forms and even texture suggest clarity, neutrality, and a practical voice suited to interfaces and information-forward design.
The design appears intended as a contemporary oblique companion for a clean sans system—prioritizing clarity, consistent geometry, and a smooth reading texture while adding a forward-leaning, energetic tone.
Uppercase shapes keep a tidy, engineered feel, while the lowercase maintains a simple, functional silhouette with minimal idiosyncrasy. The italic angle is consistent across letters and numbers, helping text set with a unified, directional flow in longer passages.