Serif Normal Piho 10 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, dramatic, classic, fashion, refinement, authority, display impact, editorial utility, premium tone, bracketed, hairline, vertical stress, crisp, stately.
This serif shows a strongly vertical construction with pronounced thick–thin modulation and crisp, hairline connections. Serifs are finely tapered and generally bracketed, with sharp triangular terminals that give the outlines a chiseled, high-fashion finish. Uppercase forms are wide and stately with clean internal counters, while lowercase combines compact, sturdy stems with delicate joins, producing a lively rhythm at text sizes. Numerals follow the same high-contrast logic, with bold main strokes and thin, elegant transitions that read as refined rather than mechanical.
It performs best in headlines, decks, pull quotes, and editorial layouts where contrast and sharp terminals can be appreciated. It can also support premium branding and packaging when paired with generous spacing and careful reproduction to preserve its fine hairlines.
The overall tone is formal and editorial, projecting sophistication and drama through its high-contrast strokes and sharp finishing details. It feels premium and contemporary-classic, suited to messaging that wants authority and polish rather than warmth or informality.
The design appears intended to deliver a modern, high-contrast serif voice that bridges traditional bookish proportions with a more fashion-forward sharpness. Its details aim to provide a confident, polished presence for display typography while staying compatible with extended reading settings when sized and spaced appropriately.
In continuous text the font creates a strong vertical cadence, with thin crossbars and hairline curves adding sparkle between heavy stems. The ampersand and several capitals show expressive, calligraphic inflections, giving display settings extra character while remaining within a conventional text-serif idiom.