Sans Normal Ugmih 10 is a regular weight, wide, high contrast, italic, normal x-height font.
Keywords: magazines, headlines, fashion, branding, posters, editorial, refined, modernist, cool, elegant impact, editorial voice, modern refinement, dynamic emphasis, calligraphic, slanted, crisp, airy, brisk.
A slanted, high-contrast design with smooth, continuous curves and tapered stroke endings that keep the texture light on the page. The letterforms feel open and laterally generous, with rounded bowls and a clean, uncluttered construction that reads as contemporary rather than ornate. Terminals are mostly soft and brush-like rather than sharply bracketed, and the contrast follows an italic stress that gives the lines a forward, flowing rhythm. Numerals and capitals share the same sleek, drawn quality, producing an elegant, slightly kinetic color in text.
Well-suited to editorial typography—magazine headlines, pull quotes, and subheads—where the slanted, high-contrast rhythm adds sophistication. It can also work for fashion and lifestyle branding, event posters, and refined marketing materials that benefit from an elegant, forward-leaning voice.
The overall tone is polished and editorial, balancing sophistication with a sense of speed and gesture. It suggests modern luxury and cultured minimalism rather than playful or rugged expression, making it feel confident and stylish in longer settings.
The design appears intended to merge a modern, clean construction with italic calligraphic energy, delivering a sleek display-to-text option for contemporary editorial and brand settings. Its controlled contrast and open proportions aim to keep it legible while still projecting a premium, expressive character.
Round forms (C, G, O) are notably smooth and near-circular, while diagonal strokes (K, V, W, X) stay sharp and clean, reinforcing a crisp, contemporary silhouette. The italic slant is consistent across cases and numerals, and the high contrast is controlled enough to remain readable in sentences while still feeling expressive.