Sans Normal Ugrof 3 is a regular weight, wide, high contrast, italic, normal x-height font.
Keywords: headlines, subheads, magazines, branding, posters, editorial, modern, refined, fashion, dynamic, elegant display, editorial voice, premium branding, italic emphasis, calligraphic, diagonal stress, crisp, airy, clean.
A slanted, high-contrast design with smooth, elliptical curves and tapered joins that create a crisp, calligraphic rhythm. Strokes move from very thin hairlines to firm, dark stems, with a generally open, airy feel and generous sidebearings. Uppercase forms are sleek and slightly condensed in their counters, while the lowercase shows rounded bowls and long, flowing entry/exit strokes that emphasize motion. Numerals follow the same contrasty logic, pairing sturdy verticals with delicate terminals for a consistent texture in text.
This font is well suited to headlines and short to medium-length editorial settings where its contrast and slant can provide emphasis and a polished tone. It can also work effectively in branding, lookbooks, and poster typography, especially when paired with simpler body text for balance.
The overall tone feels editorial and refined, with a contemporary elegance that reads as confident and stylish rather than playful. Its strong diagonal energy and sharp hairlines give it a fashion-forward, premium voice suited to sophisticated messaging.
The design appears intended to blend modern sans simplicity with italic, calligraphic influence—delivering a sleek, upscale texture that stands out at display sizes while remaining structured enough for curated editorial use.
In running text, the thin horizontals and hairlines add sparkle while the darker stems anchor lines and maintain legibility. The slant is steady and consistent across caps, lowercase, and figures, producing a cohesive forward-leaning cadence.