Sans Normal Ugrof 2 is a regular weight, wide, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, branding, logos, posters, refined, modern, dynamic, stylish, stylish emphasis, modern elegance, editorial voice, brand distinctiveness, oblique, calligraphic, tapered, airy, crisp.
This typeface is a slanted, high-contrast design with smooth, open curves and sharply tapered stroke terminals. Letterforms feel generously spaced and horizontally roomy, with oval counters and a consistent rightward forward motion. Strokes show a clear thick–thin modulation that reads like a pen-driven construction rather than uniform geometry, while maintaining clean, uncluttered silhouettes. Numerals and capitals are similarly streamlined, with rounded forms and pointed or angled endings that keep the rhythm light and quick.
It performs best in display contexts where its contrast and slant can be appreciated: magazine headlines, brand marks, product packaging, and campaign graphics. It can also work for short subheads or pull quotes when set with comfortable leading and not too small, helping preserve the crisp thick–thin detailing.
The overall tone is polished and contemporary, with an editorial elegance that feels energetic rather than formal. Its italic posture and crisp contrast give it a fashionable, expressive voice suited to aspirational branding and sophisticated headlines.
The design appears intended to deliver a sleek, contemporary italic voice with a refined, pen-influenced contrast system. Its wide proportions and clean curves suggest a focus on stylish readability and confident presence in headline and branding applications.
Round letters (like O/C/e) are notably open and smooth, and several forms use pointed, wedge-like terminals instead of blunt cuts, which enhances the sense of motion. The design stays restrained—decorative enough to be distinctive, but not overly ornate—so it can read as both modern and slightly calligraphic depending on size and spacing.