Sans Normal Lirey 10 is a very bold, normal width, low contrast, italic, short x-height font visually similar to 'Myriad' by Adobe, 'Muller Next' by Fontfabric, 'Salda' by Hurufatfont, 'PF Square Sans Condensed Pro' by Parachute, 'Neue Reman Sans' by Propertype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, energetic, bold, confident, punchy, impact, speed, attention, modernity, emphasis, slanted, compact, rounded, blocky, heavy.
A heavy, forward-slanted sans with compact proportions and rounded, well-filled counters. Strokes are thick and largely uniform, with smooth curves and sturdy, squared-off terminals that keep the silhouettes dense and impactful. The slant is consistent across capitals, lowercase, and numerals, creating a strong rightward motion and a tight, assertive rhythm in text. Round letters (O, C, G) read as broad ovals, while diagonals (A, V, W, X) are wide and stable, contributing to a solid, poster-friendly texture.
This style works best in short, high-impact settings such as headlines, posters, event graphics, and bold branding applications where a strong slanted emphasis is desired. It’s well-suited to sports and action-oriented themes, as well as packaging and social media graphics that need immediate visual punch.
The overall tone is energetic and sporty, with a sense of speed and assertiveness driven by the italic angle and very dark color on the page. It feels modern and attention-grabbing rather than delicate, leaning toward a confident, promotional voice.
The design appears intended to deliver maximum impact with a clean sans construction while adding momentum through a consistent italic slant. It prioritizes strong silhouettes and a dense typographic color for display-oriented communication that needs to feel fast and confident.
Lowercase forms are compact and sturdy, with simple joins and minimal detailing, which helps maintain clarity at display sizes. Numerals are bold and open, matching the alphabet’s dense color and consistent slant for cohesive headline and callout use.