Sans Normal Logol 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bronkoh' by Brink, 'FF Zwo' by FontFont, 'Roihu' by Melvastype, 'Mestre' by Tipotecture, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, friendly, bold, impact, motion, attention, bold branding, display strength, oblique, rounded, geometric, chunky, compact.
A heavy, oblique sans with compact, rounded letterforms and broadly geometric construction. Strokes are uniformly thick with softened corners and smooth curves, producing a dense, high-impact texture. Counters are relatively tight (notably in B, P, R, a, e), and terminals are clean and blunt rather than tapered. The lowercase is sturdy and simple, with single-storey a and g, a rounded i/j dot, and short, efficient joins that keep the rhythm even in text. Numerals are wide and weighty, matching the letters closely and maintaining consistent color across lines.
This style is well suited to short, high-visibility applications such as headlines, posters, promotional graphics, and branding where impact and momentum are desired. It can also work for packaging and apparel-inspired designs, where a bold, energetic typographic presence helps anchor layouts.
The overall tone is assertive and kinetic, with a sporty, contemporary voice. The strong slant and chunky shapes read as active and confident, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver maximum punch in a compact, modern sans by combining very heavy strokes with a forward-leaning stance and rounded geometric proportions. The goal reads as quick recognition and strong graphic presence rather than delicate detail.
The oblique angle is pronounced and consistent across the set, contributing to forward motion in headlines. At smaller sizes, the tight internal spaces suggest it will look best when given sufficient size or a touch of extra tracking, especially in dense words.