Sans Normal Kumup 15 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'AG Royal' by Berthold, 'Epoca Pro' and 'Orgon Plan' by Hoftype, 'Passenger Sans' by Indian Type Foundry, and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, campaign graphics, packaging, sporty, urgent, modern, confident, dynamic, emphasis, speed, impact, branding, display, oblique, geometric, clean, compact, high impact.
A heavy, forward-slanted sans with smooth, rounded construction and largely uniform stroke thickness. Curves are broad and clean, corners are softened, and terminals read mostly as straight, cropped cuts that emphasize speed and direction. Proportions lean compact with firm, blocky counters in letters like B, P, and R, while the bowls and rounds (C, O, Q) stay close to circular. The overall rhythm is tight and energetic, with a consistent italic angle across capitals, lowercase, and numerals.
Best suited to headlines and short blocks of text where impact and momentum are desired, such as posters, sports branding, promotional campaigns, and bold packaging callouts. It can also work for subheads and UI emphasis labels when a strong, energetic accent is needed.
The font conveys motion and assertiveness, with a contemporary, performance-oriented feel. Its strong weight and oblique stance create an immediate, attention-grabbing tone that reads as sporty and action-forward rather than formal or delicate.
The design appears intended to deliver a modern, high-impact italic voice with simple geometric forms and consistent stroke weight, prioritizing immediacy and visual punch over nuance. Its forward lean and compact solidity suggest a focus on motion, urgency, and contemporary branding.
Numerals are similarly sturdy and slightly condensed in feel, matching the uppercase presence for display use. The lowercase maintains clarity with single-storey forms (notably a and g) and a straightforward, no-nonsense construction that keeps the texture even in longer lines.