Sans Normal Kubem 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Corsica' by AVP, 'Myriad' by Adobe, 'Alfabetica' by Eurotypo, 'Neue Reman Gt' by Propertype, 'Almarose' by S&C Type, and 'Magnify' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, sporty, dynamic, modern, assertive, confident, impact, motion, emphasis, display, modernity, oblique, geometric, clean, compact, tight.
A heavy, oblique sans with compact proportions and a clean, geometric construction. Strokes are thick and largely monolinear, with rounded curves in bowls and smooth joins that keep counters open despite the weight. The slant is consistent across uppercase, lowercase, and figures, giving the face a forward-leaning rhythm. Terminals are mostly blunt and decisively cut, and spacing reads slightly tight, producing a dense, energetic texture in words and lines.
Best suited to headlines, posters, large UI banners, and brand moments where impact and motion are desired. It works well for sports and fitness communication, promotional campaigns, packaging callouts, and bold editorial subheads, especially where short to medium text needs to read quickly and feel active.
The overall tone is energetic and performance-oriented, with a contemporary, no-nonsense voice. Its pronounced slant and strong weight create a sense of motion and urgency that feels sporty and promotional rather than quiet or literary.
The design appears intended to deliver a bold, forward-driving sans voice with clear geometric forms and consistent obliquing for a sense of speed. It prioritizes punchy readability and strong silhouette over subtle typographic nuance, making it effective for display-led communication.
Uppercase forms feel sturdy and simplified, while the lowercase maintains clear differentiation and legible counters at display sizes. Numerals match the letterforms in weight and slant, reading robust and attention-grabbing in short strings.