Sans Normal Adlar 17 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, ui labels, modern, dynamic, sporty, clean, friendly, forward motion, modern clarity, approachable tone, display impact, oblique, rounded, geometric, smooth, open.
This typeface is an oblique, rounded sans with smooth, low-contrast strokes and broadly geometric construction. Curves are clean and circular, terminals are crisp without serifs, and counters are open, giving the letterforms a clear, contemporary rhythm. Proportions feel balanced with a steady x-height and slightly extended, forward-leaning silhouettes; the figures are straightforward and evenly weighted, matching the letters’ simple, consistent geometry.
It works well for branding and headline settings where a clean, contemporary oblique voice adds momentum. The open forms and even weight also suit packaging, promotional graphics, and UI labels or navigation where a modern, friendly sans is needed without heavy stylization.
The overall tone is modern and energetic, with a forward motion typical of an oblique sans. Its rounded geometry keeps it approachable rather than technical, while the steady stroke weight and open shapes maintain a clean, utilitarian feel.
The design appears intended to deliver a modern geometric sans with an energetic oblique posture, combining straightforward construction with rounded friendliness. It prioritizes clear shapes and consistent rhythm for confident display use while remaining clean enough for supporting text in interfaces and marketing materials.
The italic angle is pronounced enough to read as purposeful rather than merely slanted, helping headings and short lines feel active. Round letters (like O, C, G) show smooth, continuous curves, while diagonals (A, V, W, X) appear sturdy and crisp, reinforcing a sporty, contemporary voice.