Sans Normal Adkur 1 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: ui, branding, headlines, product design, posters, modern, clean, techy, efficient, friendly, modernization, clarity, momentum, neutrality, versatility, geometric, oblique, open counters, rounded terminals, smooth curves.
A clean oblique sans with broadly circular bowls and smooth, low‑contrast strokes. The letterforms lean consistently with open apertures and generous internal counters, giving the design an airy, contemporary rhythm. Corners and joins are softened rather than sharp, while spacing feels even and slightly expanded, supporting a calm, legible texture in continuous text.
Well suited to interface typography, product branding, and display settings where a clean oblique voice adds momentum without becoming expressive or decorative. It also works for short-to-medium text in presentations, marketing pages, and signage where open counters and even spacing help maintain clarity.
The overall tone is modern and matter‑of‑fact, with a light forward motion from the slant that suggests speed and progress. Its rounded geometry keeps it approachable, balancing a technical feel with a friendly, contemporary neutrality.
The design appears intended as a contemporary, geometry-led sans that communicates clarity and forward movement through an oblique stance. It aims for versatility in modern layouts, combining smooth round forms with restrained detailing for dependable readability.
Round glyphs like O and 0 appear distinctly circular and stable, while diagonals (V, W, X, Y) keep a smooth, engineered feel. Numerals follow the same oblique, geometric logic and read clearly at display sizes.