Sans Normal Aglup 15 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type, 'ITC Avant Garde Gothic' by ITC, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, signage, labels, packaging, modern, utilitarian, authoritative, clean, direct, space-saving, high impact, clarity, functional modernism, geometric, compact, sturdy, crisp, industrial.
A compact, heavy sans with simple, geometric construction and tightly controlled proportions. Strokes are consistently thick with minimal modulation, and terminals are clean and square-cut for a crisp, no-nonsense finish. Counters are relatively small, apertures are fairly closed, and curves (like C/O/S) read as firm ovals rather than soft rounds. Overall spacing is on the tight side, producing a dense, efficient texture in words and lines.
Best suited to short-to-medium text at display sizes where impact and space efficiency matter, such as headlines, posters, signage, labels, and packaging. It can also work for UI accents and navigation elements when a strong, compact emphasis is needed.
The tone is modern and straightforward, with a confident, workmanlike presence. Its condensed footprint and weight give it an assertive, slightly industrial character that feels purposeful rather than decorative.
The design appears intended to deliver maximum presence in a tight width, prioritizing clarity, uniformity, and a strong silhouette for attention-grabbing typography in constrained spaces.
Uppercase forms are strong and compact, while lowercase shapes remain simple and highly legible at display sizes, with single-storey a and g contributing to a contemporary, functional feel. Numerals are bold and clear, matching the sturdy rhythm of the letters.