Sans Normal Jelum 11 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Helonik Extended' by Ckhans Fonts, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, branding, sportswear, packaging, sporty, punchy, confident, modern, dynamic, impact, speed, emphasis, modernity, visibility, oblique, geometric, rounded, blocky, high-impact.
A heavy, oblique sans with broad proportions and compact internal counters. Strokes are consistently thick with gently rounded curves, while terminals often feel sheared or slightly angled, reinforcing forward motion. The forms lean toward geometric construction—circular bowls on O/Q/0 and firm, straight-sided stems—paired with tightly spaced apertures that create a dense, poster-ready texture. Figures match the letterweight closely, with sturdy, simplified shapes and smooth curves.
Best suited for large-scale display use such as headlines, posters, sports and fitness branding, packaging callouts, and bold editorial titling. It can also work for short UI labels or navigation where strong emphasis is needed, but it is most effective when given room and size to preserve clarity.
The overall tone is energetic and assertive, with a distinctly contemporary, performance-oriented feel. Its slant and massing suggest speed and momentum, while the rounded geometry keeps it approachable rather than severe.
The design appears intended to deliver maximum impact with a fast, forward-leaning voice—combining geometric roundness with dense, powerful stroke weight for modern, attention-grabbing typography.
Uppercase shapes read as compact and muscular, while lowercase maintains a clean, modern structure with a single-storey feel in rounded letters and a clear, sturdy rhythm across words. The bold weight and wide stance emphasize silhouette over interior detail, making the font most comfortable at larger sizes where its tight counters can breathe.